SCTE-35

Today’s OTT platform operators are looking to technology to monetize their content. Today, a lot of OTT streaming content contains hard-coded advertisements. Unfortunately, these ads are often quickly outdated and need to be replaced. This used to require re-authoring the titles and re-encoding media; however, now, you can use dynamic ad-insertion (defined by the ANSI/SCTE-35 specification—the Digital Program Insertion Cueing Message for Cable as defined by the American National Standards Institute (ANSI) and the Society of Cable and Telecommunications Engineers (SCTE)).

Inside an MPEG Transport Stream (TS), information is embedded that marks the start and the duration of a pre-produced ad. Using this information, you can replace the pre-produced ad with fresh, up-to-date content from a server. The MainConcept^® SCTE-35 SDK simplifies the handling of ad-insertion data with user-friendly access using XML files.