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Codec-Based Ad-Tech

How can video providers improve engagement and deliver highly targeted and personalized ads?
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Introducing EVA

MainConcept Easy Video API (EVA) - control hardware and software codecs through a single API
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CMAF: Low-Latency at Scale

Watching live sports or any live event is all about the moment. Any significant delay can be frustrating. This paper introduces the options, highlighting what sets CMAF apart.
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CONTENT CREATION LAB
Evaluate the compatibility and quality of your encoded files
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AVC/H.264

From ingest to playout, high-definition video has never been faster or looked better!

Create stunning quality AVC/H.264 video at up to twice the speed of open source¹

AVC/H.264 is an ideal choice for maximum compatibility with nearly any video device or service. And, MainConcept® AVC/H.264 is the best choice for superior visual quality, blazingly fast performance and reliability you can trust. MainConcept AVC/H.264 SDK delivers maximum flexibility straight out of the box, offering feature-rich options for OTT Streaming and Broadcast, robust low-latency support, and it is compliant with all broadcast profiles for professional video production. 

The latest version combines MainConcept’s renowned AVC/H.264 software encoding and decoding technology with the high performance of today’s GPU hardware processing from AMD, Intel and NVIDIA. Regardless of whether you target speed or quality, MainConcept EVA (Easy Video API) always enables the right processing for your workflow. Users get a one-stop solution for both software and hardware processing from MainConcept.

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Product Highlights

Pre-configured encoding profiles
Numerous ready-to-use encoding templates, including streaming formats like DASH-264, Apple HLS, HTML5 and Adobe Flash, and professional camcorders like Sony XAVC and Panasonic AVC-Ultra are included in the SDK.

Featuring MainConcept Easy Video API (EVA) 
Software as well as hardware-based AVC/H.264 encoding and decoding compatible with Intel CPUs (3rd Generation Intel Core Processors and newer), Intel ARC GPUs, NVIDIA and AMD GPUs using the time-saving and cost-effective MainConcept EVA.

Optimized decoding
Optimized AVC/H.264 decoding with improved multi-instance behavior and up to 10% better performance.

SVR360*
Go beyond the resolution limits in AVC/H.264 and encode 360/VR spheres in virtually unlimited resolution, to transmit the best possible quality—regardless of the projection method and zoom level of the viewing device.

Frame-Accurate Smart Rendering*
Encoder wrapper component providing AVC/H.264 Smart Rendering functionality for frame-accurate editing, cutting, and smart copy.

Stream-analyzing API*
VESA API support in AVC/H.264 Decoder allows in-depth analysis of stream parameters, such as buffer, picture, slice, macroblock levels, and many more.

HDR conversion
Output in SDR or two HDR formats, you can also convert between the formats in real-time. PQ/HDR-10 to HLG, HLG to PQ/HDR-10, PQ/HDR-10 to SDR conversion as well as full support for SMPTE-2086 metadata complete the decoder’s feature set.

* Optional features

speed

2X faster than open source & 55% faster than previous generation

The MainConcept SDK is so efficient that it meets most quality and bitrate targets with just a single pass. (Open-source codecs often require two passes to meet the same targets.) This is one of the reasons why MainConcept AVC is proven to be 2X faster than open source.1 It also sports impressive speed records, including a 55% improvement for decoding of AVC Intra video.

2-pass encoding & support for UHD and HDR

MainConcept AVC supports 2-pass encoding to generate the highest possible quality content when superior broadcast quality is your primary goal. Our encoders also support extended resolution encoding for 4K and beyond, within the level limits of the AVC/H.264 specification.

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Highest flexibility with MainConcept EVA – Easy Video API

Deploy our AVC/H.264 software and AMD, Intel and NVIDIA GPU hardware encoders as well as decoder via MainConcept’s Easy Video API to save integration time and costs. Compliant with AMD Radeon GPUs, Intel’s ARC series of discrete GPUs and Intel Core Ultra (Meteor Lake) processors as well as NVIDIA’s RTX 40xx series (Ada Lovelace architecture) freeing the CPU from heavy video tasks. Use MainConcept’s software codec improved quality and unsupported GPU features.

1 According to recent encoder test data comparing MainConcept AVC against x264

Products

AVC/H.264 Encoder SDK
AVC Video Encoder package supporting up to 4:2:0 8-bit, up to level 5.2 (4K60). Direct access to AMD AMF, NVIDIA NVENC and Intel QSV if present on the system ((Windows & Linux x86 only). Includes related audio and multiplexing components for formats that use MPEG-Transport Stream like Blu-ray, or MP4/MOV.
AVC/H.264 Encoder SDK Broadcast
AVC Video Encoder package with support for up to 4:2:2 10-bit (plus 4:2:0 8-bit), up to level 6.2 (8K). Direct access to AMD AMF, NVIDIA NVENC and Intel QSV if present on the system ((Windows & Linux x86 only). Includes audio and multiplexing components for formats such as MPEG-2 Transport Stream, MP4/MOV, and MXF formats like P2 and XAVC.
Encoder Addons
SVR360 for AVC/H.264 Encoder Broadcast Allows encoding in virtually unlimited resolution, specifically designed to meet the needs of 360/VR applications.
AVC/H.264 Smart Rendering

Available for AVC/H.264 Encoder SDK and AVC/H.264 Encoder SDK Broadcast. Provides functionality for frame-accurate editing, cutting, and smart copy to speed up conversion of AVC source content. 
AVC/H.264 Decoder SDK
AVC Video Decoder package that supports up to 4:2:0 8-bit video up to level 5.2 (4K60), and audio and demultiplexing components for formats that use MPEG-TS or MP4/MOV. Direct access to AMD AMF, NVIDIA NVDEC and Intel QSV if present on the system (Windows & Linux x86 only).
AVC/H.264 Decoder SDK Broadcast
AVC Video Decoder package that supports up to 4:4:4 12-bit video and unlimited resolution, with audio and demultiplexing components for formats that use MPEG-2 Transport Stream, MP4/MOV, and MXF like XAVC, P2 and more. Direct access to AMD AMF, NVIDIA NVDEC and Intel QSV if present on the system (Windows & Linux x86 only).
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