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DYNAMIC AD-INSERTION

Ad-Insertion has been used in Broadcast as well as OTT media delivery for a longer period of time already. However, ads which are pre-produced and statically inserted into the video stream may not hit the desired target audience after a while, they simply may become obsolete or outdated. Dynamic Ad- Insertion offers a flexible way to handle advertising in video delivery much more elegantly.

Key to Dynamic Ad-Insertion is SCTE-35, which describes signaling the location and duration of ads in an MPEG-2 Transport Stream. With this information cable head-ends, broadcasters and OTT service providers link into an Ad Decision System to dynamically insert customized, up-to-date ads into any given video stream.

MainConcept Codec SDK 10.3 is introducing support for Dynamic Ad-Insertion with dedicated modules which can extract and insert SCTE-35 ad-data. The components provide direct access to the SCTE-35 information in XML format for easy integration into Content Management systems and communication with ad replacement servers. Please contact your MainConcept sales representative to learn more about the new SCTE-35 components in MainConcept Codec SDK 10.3.

   
COMPREHENSIVE SET OF CODEC BENCHMARKS

MainConcept is pleased to announce the availability of a new set of Codec benchmarks measuring all kinds of MainConcept Codec metrics. Tests were done on different hardware systems. Are you looking for latest MainConcept decoding speeds? Evaluating bitrate savings from AVC to HEVC? Comparing MainConcept codec speed and quality to Open Source? Or estimating hardware and memory requirements for 4K live encoding? Then take a look at the comprehensive benchmark documents for HEVC/H.265, AVC/H.264, DNxHD/DNxHR and J2K to find answers.

Customers can download the benchmark documents from the MainConcept Customer Portal. Other interested people can request the benchmark data by completing our Evaluation Request Form.

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PRODUCT RELEASES


Transcoding SDK 3.7.2
  • Improved performance and robustness in the DirectShow import module
  • Fixes for A/V sync issues, cropping, MXF import

TotalCode Studio 3.5.1
  • Updated AAC 7.1 channel layout
  • Fixed full range flag for AVC/H.264, HEVC/H.265 and MPEG-4 Part 2 video streams
  • Fixed AC-3 detection in Blu-ray Discs
  • Improved colorimetry handling

Codec SDK 10.3 (coming Tuesday, June 14)
  • Accelerated AVC/H.264 Encoder with improved quality and optimized performance levels
  • SCTE-35 ad-insertion markers in MPEG-2 Transport Streams
  • Encoding and multiplexing support for XAVC-S
  • Import of Panasonic 4K-LT and 2K-LT formats

LEARN MORE ABOUT MAINCONCEPT SDKS >>




EURO 2016 Special Discount

The European Football Championship 2016 in France starts soon. To celebrate four weeks of exciting and best class football, MainConcept offers a 30% discount for our TotalCode Studio transcoding solution. During the whole tournament, you can benefit from our discount! Enjoy amazing goals and MainConcept products during EURO 2016!

Get your 30% discount >>



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