NeuLion’s MainConcept Business Licenses New SCTE-35 SDK for Dynamic Ad-Insertion to Pebble Beach Systems

Leading software technology solution vendor MainConcept enables ad-insertion features in Pebble Beach System’s Marina and Dolphin products for broadcast automation

PLAINVIEW, NY – September 8, 2016 – NeuLion, Inc. (TSX: NLN), a leading technology product and service provider specializing in the broadcasting, distribution and monetization of live and on-demand digital video content to Internet-enabled devices, today announced that it has licensed the new MainConcept® SCTE-35 SDK to Pebble Beach Systems.

Pebble Beach Systems Ltd. is a global leader in automation, channel in a box, integrated and virtualized playout technology for TV broadcasters and operators. Pebble Beach Systems’ products combine powerful content management with scalable multi-channel automation, allowing broadcasters to simplify video ingest, playout, and automate complex file-based workflows.

Pebble Beach’s Orca was awarded “Best of Show” at NAB 2016, and already incorporates MainConcept’s H.264 Broadcast and MPEG-2 Codecs, and streaming technologies. With the additional license of MainConcept’s newest product, enabling dynamic ad-insertion technology provided by SCTE-35 SDK, Pebble Beach Systems becomes one of the first customers in the broadcast automation market. Dynamic ad-insertion identifies markers in broadcast streams during ingest and playout in content management systems. MainConcept’s SDK provides a simple API for software vendors to handle SCTE-35 specification compliant metadata in MPEG Transport Streams, and allows retrieval, storage and insertion of ad-related data.

“Our customers look to MainConcept for guidance on evolving market dynamics for video and audio, and rely on us to support new technology trends and features in our SDKs. I’m particularly happy to see Pebble Beach Systems implementing our new SDK for dynamic ad-insertion in their Marina and Dolphin products,” said Deacon Johnson, SVP Global Sales - Technology Licensing for MainConcept. “MainConcept has been our trusted partner and technology solution provider for video, audio and streaming SDKs for many years, continuously adding improvements and new features as the market evolves. This new SCTE-35 SDK delivers important new functionality which our broadcast customers require.” said Eric Openshaw - General Manager, Americas for Pebble Beach Systems.

The MainConcept SCTE-35 SDK is available now. Contact us for a free evaluation trial.

About NeuLion
NeuLion, Inc. (TSX: NLN) offers solutions that power the highest quality digital experiences for live and on-demand content in up to 4K on any device. Through its end-to-end technology platform, NeuLion enables digital video management, distribution and monetization for content owners worldwide including the NFL, NBA, World Surf League, Univision Deportes, Euroleague Basketball and others. NeuLion powers the entire video ecosystem for content owners and rights holders, consumer electronic companies, and third party video integrators with MainConcept. NeuLion’s robust consumer electronics licensing business enables its customers like Sony, LG, Samsung and other to stream secure, high-quality video seamlessly across their consumer devices. NeuLion is headquartered in Plainview, NY. For more information about NeuLion, visit

About Pebble Beach Systems
Pebble Beach Systems is a world leader in automation, channel in a box, integrated and virtualised playout technology, with scalable products designed for highly efficient multichannel transmission as well as complex news and sports television. Installed in more than 70 countries and with proven systems ranging from single up to over 150 channels in operation, Pebble Beach Systems offers open, flexible systems, which encompass ingest and playout automation, and complex file-based workflows. The company trades in the US as Pebble Broadcast Systems.

Pebble Beach Systems is a Vislink company.

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