This white paper considers the challenges that video providers face as they seek to maximize ad revenue by improving engagement and delivering better targeting and greater personalization, at scale. It also explore how, when combined with personalization, innovative ad formats can elevate the viewer experience, potentially resulting in improved engagement and increased revenue from ad sales.
Areas of discussion:
- The importance of engagement
- Ad insertion methods
- How innovative ad formats can improve engagement
- Role of codecs in ad-insertion
- An introduction to MainConcept's codec-based advertising technology