San Marcos, Texas and Aachen, Germany - October 30, 2006 - Kula Media Group, a leading provider of advanced video processing technologies, has joined forces with MainConcept, the world leader in video compression technology, to deliver to the video industry the KulaByte™ encoding solution. KulaByte and MainConcept have entered into a license agreement for the inclusion of MainConcept’s H.264, MPEG-2, VC1 and JPEG2000 codecs in the KulaByte encoding solution. | 
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KulaByte encoders deliver up to a 30% increase in quality, or bandwidth savings over standard streaming media technologies. With KulaByte’s ability to utilize 2- and 4-pass variable bit rate (VBR) in live and on-demand broadcasting, customers will realize superior qualities, faster encoding speeds and better bandwidth utilization. The KulaByte solutions will enter the market with the initial shipment become available when KulaByte ships in the 4th quarter 2006. The KulaByte encoding solutions start at $5,000.00 USD and will deliver better results and higher efficiencies than encoders priced at more than 10 times the cost.
Kula Media Group’s patent-pending Kulabyte technology enables encoding stations to encode as much as 16x faster than the standard industry encoders. KulaByte-enabled H.264 encoding of 720p or 1080i HD formats have demonstrated encoding speeds up to 2.5 times faster than real time. Kulabyte’s speeds increase proportionately as processor cores are added, so there is virtually no limit to the speeds attainable by using Kulabyte.
“As broadcast, cable, and satellite networks demand greater bandwidth efficiencies, and as the lines between Internet and professional-grade video blur, our customers see a need for enhancing industry-standard video software and hardware solutions with the KulaByte technology, and we have had tremendous interest from some of the world’s leading video producers and distributors,” said Chris Gottschalk, CEO of Kula Media Group. “Together, with MainConcept, we expect to fulfill a significant number of customer deployments for the next generation of professional digital video encoding applications.”
MainConcept is the world's leading supplier of H.264, MPEG-2, VC-1 and JPEG2000 codecs to the broadcast, Hollywood, content creation markets and consumer software markets. “With the increasing need for high volume, multiple format and multiple resolution encoding, customers are looking for ways to speed up the encoding process while also improving quality and lowering bandwidth requirements” said Markus Moenig, the CEO of MainConcept. MainConcept codecs when combined with Kula’s encoding solution offer customers a way to take full advantage of new multi core processor technology in very attractive new ways.
The first Kulabyte product line will be delivered in November, 2006 to more than 50 enterprise customers that have placed orders at last month’s IBC 2006 convention in Amsterdam.
About Kula Media Group
Kula Media Group, Inc. is a leading developer of advanced video processing technologies. Based in San Marcos, Texas, Kula Media Group’s engineering and management team is focused on delivering the fastest video encoding solution in the industry, while also achieving the highest video quality available. For further information, please visit the company Web site at www.kulabyte.com.
About MainConcept
MainConcept - The Codec People is a world leader in video codec technology for film, post production, broadcasting, television, video industries, communications, consumer applications and many more business fields. Over the years MainConcept has developed a complete range of all-important standards-based codecs for the PC and established long term relationships with many leading companies allover the world. With its team of experts, MainConcept has been working on the strategy: ‘Every Codec, Every Platform.’ Based on its dominating codec position in the PC market, the company is now entering the embedded and broadcast markets by porting its video codecs to many new embedded systems, doing IP cores for FPGAs, and building its own hardware platform for real-time, broadcast-quality encoding.
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