MainConcept® Announces Unique Reference™ 3D Transcoding Application Exclusively for 3D Blu-ray™ Disc Creation

New Windows®-based transcoding application is one of the world’s first to quickly and affordably encode stunning 3D video for distribution on Blu-ray™ Disc

Aachen, Germany – August 31, 2010 – MainConcept GmbH, a wholly-owned subsidiary of DivX, Inc. (NASDAQ: DIVX) and one of the world’s premier provider of video and audio codecs and software development kits (SDKs) to the consumer, broadcast and professional markets, today announced the availability of a special pre-release version of its much anticipated Reference 3D transcoding application encoding solution for Windows. This new 3D transcoding application will encode video into stereoscopic and multi-view 3D video streams for 3D Blu-ray Disc format as an extension of the H.264 encoding process.

3D has enjoyed a resurgence in popularity with a new wave of 3D major motion pictures and next generation televisions and Blu-ray Disc players capable of playing and displaying compelling 3D content. The Reference 3D transcoding application is a specially designed version of MainConcept’s Reference transcoder application dedicated exclusively to MVC/Blu-ray 3D creation which enables users to encode content into MVC/Blu-ray 3D compliant streams that can be played back by any Blu-ray player and TV supporting 3D content for an unprecedented 3D viewing experience. The Reference 3D transcoding application fills a unique need for those video professionals who require a simple yet highly format compliant stand-alone 3D Blu-ray Disc encoding solution.

Key Features Include:

• Ready-to-use Blu-ray 3D transcoder application
• H.264 settings structure for each view
• MVC Encoder Advanced Settings dialogs for optimized video stream quality
• Pre-configured Blu-ray 3D profile
• Multi-view stereoscopic encoding, up to 10 layers
• Single and multi pass encoding for each view (CBR and VBR)
• HRD model conformance
• I, P, B frames in base view
• P and B frames in dependent views
• Split view/stream capability
• Configurable offset metadata SEI
• Backward compatible to the broadly accepted H.264/AVC standard (base view)

“The resurgence of consumer 3D demand has fueled an urgent need for video production houses around the world to be able to quickly and affordably encode stunning 3D video for distribution on Blu-ray Disc,” said Muzaffer Beygirci, Managing Director of MainConcept GmbH. “Our special pre-release version of the Reference 3D transcoding application will allow customers with urgent projects to be able to begin using the product today and get the final released version as soon as it’s available.”

Pricing and Availability

The MainConcept Reference 3D transcoding application for Windows 7 (32/64-bit), Windows Vista® (32/64-bit), and Windows XP® carries an MSRP of $3,900.00. However, it is currently available for special pre-release introductory price of $3,200.00, a $700 savings. Those customers who purchase the pre-release version will also get the full released version at no additional cost and will be automatically notified when the final release is available.

Please visit the MainConcept website for more information. www.mainconcept.com.

Attending IBC 2010 in Amsterdam? Please schedule a meeting with your MainConcept sales professional or simply drop by the MainConcept booth 2. C50, to see a demonstration of MainConcept’s renowned audio and video codec products.

About MainConcept

MainConcept GmbH, a wholly owned subsidiary of DivX, Inc. (NASDAQ: DIVX), is one of the world’s premier providers of high-quality audio and video codec solutions for consumer and professional applications. Many of the world’s best consumer electronics and computer manufactures, handheld device makers, and creative software providers rely on MainConcept embedded codec solutions to deliver a superb audio and video experience to their customers, in virtually all popular consumer formats. MainConcept also provides comprehensive encoding and decoding solutions to the broadcast and professional video industry in the form of codecs for integration into creative software suites as well as complete after-market plug-in solutions for adding new video format support into popular Non-Linear Editing (NLE) software packages. MainConcept – The Codec People®.

About DivX

DivX, Inc. is a leading digital media company that enables consumers to enjoy a high-quality video experience across any kind of device. DivX creates, distributes and licenses digital video technologies that span the “three screens” comprising today’s consumer media environment—the PC, the television and mobile devices. Over 300 million DivX devices have shipped into the market worldwide from leading consumer electronics manufacturers. DivX also offers content providers and publishers a complete solution for the distribution of secure, high-quality digital video content. Driven by a globally recognized brand and a passionate community of hundreds of millions of consumers, DivX is simplifying the video experience to enable the digital home. On June 2, 2010, DivX, Inc. and Sonic Solutions announced a proposed merger transaction. Sonic Solutions has filed with the Securities and Exchange Commission (the “SEC”) a registration statement on Form S-4 containing a preliminary joint proxy statement/prospectus in connection with the proposed merger and both companies intend to mail a definitive joint proxy statement/prospectus and other relevant documents to Sonic and DivX shareholders following such time that the registration statement is declared effective by the SEC.

Forward-Looking Statements

Statements in this press release that are not strictly historical in nature constitute "forward-looking statements." Such statements include, but are not limited to, statements regarding DivX, Inc.'s visibility within the investment community. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause DivX and MainConcept's actual results to be materially different from historical results or from any results expressed or implied by such forward-looking statements. These factors include, but are not limited to: the risk that customer use of DivX® or MainConcept technologies may not grow as anticipated; the risk that anticipated market opportunities may not materialize at expected levels, or at all; the risk that DivX and MainConcept's activities may not result in the growth of profitable revenue; risks and uncertainties related to the maintenance and strength of the DivX and MainConcept brands; risks associated with DivX and MainConcept’s ability to penetrate existing and new markets; risks regarding the effects of competition; the risk of DivX and MainConcept’s dependence on its licensees and partners; risks related to the effect of intellectual property rights claims; and other factors discussed in the "Risk Factors" section of DivX's most recent report filed with the Securities and Exchange Commission. All forward-looking statements are qualified in their entirety by this cautionary statement. DivX is providing this information as of the date of this release and does not undertake any obligation to update any forward-looking statements contained in this release as a result of new information, future events or otherwise.

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