Three-dimensional (3D) content is gaining popularity again, thanks primarily to recent big-budget Hollywood productions. 3D will soon be available in the living room with the advent of 3D capable televisions and next-generation Blu-ray Disc players, and content creators large and small are eying this emerging opportunity and gearing up to engage it. The secret to compelling 3D productions is the quality of the 3D encoding. MainConcept recognizes this, and has risen to the challenge with the new Multiview Video Coding SDK which enables creative software providers an all-encompassing 3D encoding solution.